Carson, CA The green haircare industry continues to evolve with exponential growth and every salon now needs
to take part in this lucrative and meaningful movement. Jeff Orrell, President of the NEUMA Haircare line shares that the renewable, organic, green movements will only continue to grow stronger. “What restaurants offer with farm to table we’re now offering with professional salon haircare. Soon, the days of seeing a separate ‘organic’ section in the grocery store will pass. The same is true with haircare products. Today’s clients have specific needs. Whether they’re avoiding genetically modified ingredients, looking for gluten-free, soy-free or have chronic skin conditions, they are more educated than ever and are searching out healthy haircare products. Years ago, clients would turn over a shampoo bottle to look at the price. Now, they turn it over to look at the ingredients. All salon owners need a green-tailing section in their salons and spas to offer healthy haircare solutions.”
The Big Difference: NEUMA creates a sustainable, transparent haircare system that really delivers results without sacrificing any performance. This company is an example of how the bar can be raised in the green category. Orrell shares, “Being this transparent can be done. All it take investment and determination. We hope the rest of the salon industry sees us as an example. There is a huge future in the green category. The way our world is evolving, to keep up with the current mindset it is now time to join in. Collectively, we do a lot more as an industry and community to help protect our environment. We are so grateful NEUMA has come to fruition and that it is able to provide answers. We want everyone to experience what many are experiencing for the first time — that we are truly making a difference with our products. We have the highest quality standards and levels of transparency at a very affordable price.”
Full Transparency: NEUMA includes many green details, including bottles made from 100% recycled milk containers and convertible caps that toggle to dispense the entire product effectively as well as to use an ergonomic bottle shape. NEUMA vets every chemical, providing full ingredient disclosure. They use clean energy and green chemistry principles in manufacturing while reducing packaging and maximizing use of post-consumer recycled resources. They use materials that are recyclable, designing packaging for reuse and partnering with suppliers who use renewable energy and support fair trade. The NEUMA line uses ZERO synthetic fragrance, sulfates, parabens, 1,4-dioxane, phthalates, glutens, neurotoxins, aluminum compounds, glycols, formaldehyde donors, ureas, carcinogens and environmental pollutants.
Naturally Addictive! The NEUMA haircare line features the highest quality essential oils from a world class manufacturer using renewable, beneficial and plant-based ingredients. Natural oils are now blended to create amazing aromas that duplicate natural fragrances. NEUMA products utilize a complex layering of essential oils and extracts like coconut, lavender, Bulgarian rose, mandarin, vanilla bean, white organic fennel and sandalwood. Special ingredients are harvested from India and Australia to France with sustainable methods and labor. The tagline “Naturally Addictive!” reflects the types of testimonials that are received from hairstylists and clients alike. Orrell notes, “People say it has changed their hair and their perspective. We have many testimonials of amazing health improvements from our products.”
Innovative Haircare: The NEUMA Haircare system works well on all hair types including diverse, wavy and oily hair. Orrell says, “We have something for every type of hair with amazing hybrid products, such as a leave-on conditioner that is clear vs. white, so no residue is left to dull the hair. We developed a unique surf spray that does not contain the salts that many other beach sprays have that give a drying effect. We offer effective back bar treatments to help professional salons increase their profitability. We developed protocols for specific treatments like dandruff, eczema and dry scalp with several cocktails for professionals to implement at the shampoo bowl. Hair and scalp treatments are great ways for salon to add from $10 to $25 to service tickets with value added for salon clients.”
The full NEUMA Haircare system includes neuSmooth, reNeu, neuMoisture, neuVolume, neuStyling, neuControl and neuRepair. Products include treatments for scalp therapy, moisturizing and an array of hairstyling solutions. Ingredients are vegan and not tested on animals. Haircolor is maintained with their Phyto Colour Complex™, a gentle, sulfate-free, surfactant system that removes environmental pollutants from the hair and their Phyto UV Shield,™ a proprietary blend of certified organic plant extracts that enhance hue, reflectivity, and vibrancy of color. Orrell adds, “We have been a best kept secret, but we are now taking it to the next level. NEUMA haircare is now distributed around the globe with a presence in many world class destination salons and spas. We utilize sustainable, healthy ingredients for today’s ingredient intelligent salon client.”
Naturally Addictive Haircare. For more information on NEUMA Haircare products and education, call 800-333-0707 or visit www.neumabeauty.com. NEUMA Haircare is located at 20633 South Fordyce Avenue, Carson, CA 90810 USA.
Website: www.neumabeauty.com
Email:
