Houston Women Magazine honored Sophy Merszei, NovaLash President and CEO, as
one of Houston’s Most Influential Women of 2012. Honorees were feted at an
Afternoon Tea at the St. Regis Hotel on Sunday, January 6, 2013. At the event,
the honorees and their guests were the first to see Houston Woman Magazine’s
special edition featuring each of them.
As the President and owner of
NovaLash, the industry leader in lash extensions, Sophy is passionate about
making every woman feel “instantly pretty.” To that end, the educated chemist
relentlessly commits herself to developing only the most researched,
physician-approved and face-friendly products—a vast contrast to other
unregulated eyelash extensions imported from Asia. So successful has Sophy’s
research been that NovaLash products are currently being distributed (and
adored!) globally.
But Sophy’s dedication to women doesn’t stop with
creating the best products! She is especially proud of having fought for
legislation to create more training that leads to higher-paying jobs for women
(the majority of whom are single moms) in Texas.
The demand for Lash
extensions exceeds the supply of trained lash extensionists. NovaLash opens the
door for women in Texas that have only a GED or High School Diploma to
potentially earn more than $100,000/year by providing a 320-hour Lash
extensionist certification training course. Compare the earning potential of a
320-hour trained Lash extensionist to the earning potential and time investment
of a woman with a bachelor’s degree and it’s easy to see that NovaLash offers
better career advancement and immediate job placement. This brainy beauty
believes in diligently educating, training and supporting NovaLash
professionals, ensuring that customers feel as comfortable with their stylists
as they do with their lash extensions. Ask any NovaLash devotee and she’ll tell
you the same thing, “NovaLash is an eye-opening experience!”
In addition
to her commitments as the face, voice, brain and heart of NovaLash, Sophy gives
back to her community and her world by affiliating with charities such as Girls
Inc. and the UNICEF Haiti Relief Fund for Children. She’s received the 2007
ICMAD Cosmetic Innovator of the Year Award. She was also recognized by the
National Association of Professional Women with the associations VIP Women of
the Year Award in 2011. Also in 2011 Sophy Merszei was voted one of Houston’s
Most Beautiful Women by Health and Fitness Sports Magazine. NovaLash Eyelash
Extensions have also been honored with Beauty LaunchPad’s Reader’s Choice Award
for Best Eyelash Extensions in 2010, 2011 and 2012. Her NovaLash LASHliner won
Beauty LaunchPad’s Reader’s Choice Award in 2009.
About NovaLash Eyelash
Extensions
Established in 2004 as the first global distributor of eyelash
extension products, NovaLash, Inc. has quickly become the leader in the field of
lash extensions by striving to provide the best that technology, science,
creative artistry and customer satisfaction can achieve. NovaLash has since
expanded into over 40 countries outside of the U.S. and continues to globally
enhance the eyelash extension industry through substantial R&D, improved
regulations and superior education. NovaLash was recognized in 2007 by ICMAD for
product innovation of the year and voted Reader’s Choice for Best Eyelash
Extension Company in 2010 and again by Beauty Launchpad Magazine and won
Professional’s Choice Award for Favorite Eyelash Extension Line from American
Spa Magazine. NovaLash continues to provide the only physician-developed
training program using the longest lasting, medical-grade adhesives, earning
NovaLash its reputation as ‘the healthiest’ professional lash extension system.
More information about the company can be found at www.novalash.com and
www.facebook.com/novalashUS
