NovaLash Sophy Merszei Woman Of The Year

NovaLash President Named
VIP Woman of the Year

Houston, TX — As an “exclusive network for professional women to interact, exchange

ideas, educate, network, and empower,” the National Association of Professional

Women has their eyes wide open for women who stand out. It’s little wonder, then,

that the NAPW chose eyelash extraordinaire, Sophy Merszei, as VIP Woman of the

Year for 2010. Without batting an eye, Sophy embodies all that the up-and-coming

association values: innovation, education, leadership and community involvement.

As the President and owner of NovaLash, the industry leader in lash extensions, Sophy

is passionate about making every woman feel “instantly pretty.” To that end, the formally

educated chemist relentlessly commits herself to developing only the most researched,

physician-approved and face-friendly product—a vast contrast to other unregulated

eyelash extensions imported from Asia. So successful has Sophy’s research been that

NovaLash products are currently being distributed (and adored!) in 35 countries.

But Sophy’s dedication to women doesn’t stop with creating the best products! This

brainy beauty believes in diligently educating, training and supporting NovaLash

professionals, ensuring that customers feel as comfortable with their stylists as they

do with their lash extensions. Ask any NovaLash devotee and she’ll tell you the same

thing, “NovaLash is an eye-opening experience!”

In addition to her commitments as the face, voice, brain and heart of NovaLash, Sophy

gives back to her community and her world by affiliating with charities such as Girls

Inc. and the UNICEF Haiti Relief Fund for Children. She’s also a 2007 recipient of the

ICMAD Cosmetic Innovator of the Year, and her NovaLash EyeLiner won LaunchPad’s

Reader’s Choice Award in 2009. Congratulations to Sophy on yet another recognition

for making the world a more beautiful place!