(Woodland Hills, California) Pravana has really upped the ante in the color category. This time it’s the release of their newest shade of ChromaSilk Vivids hair color - Wild Orchids – a shade as exotic and untamed as its namesake. This bold and brilliant color features a proprietary low-ammonia formula, with a trademarked blend of human hair keratin amino acids and pure silk … [Read more...]

Put 100% of Pravana profits toward finding a cure! As a hairstylist, you’ve probably cut and colored, commiserated and chuckled, with more than few female clients! They’re your bread and butter and the reason you got in to this business in the first place. They’re more than clients; they’re friends and family...and one in eight of them are victims of breast cancer. At … [Read more...]

Tell your hair to “stay!” And while you’re at it, demand serious texture, colossal lift and a smooth, matte finish. If your tresses have trouble complying with your commands, ForMatte Firm Paste can help it behave. The newest product from ThermaFuse boasts a lightweight, velvety application, yet still gives you a texturized, stay-put style. And if you’re tired of your locks … [Read more...]

Star Straightener Encino, California’s Mohammad Rahebi, founder of Signature Salon and now stylist and manager at Identity Salon, knows that talent is a gift—and success is a choice. To achieve that styling success, Rahebi reaches for the IZUNAMI 450, a product that really is, “love at first glide,” he says. “This flat iron is hot, hot, hot! It reaches optimum temperature in … [Read more...]

As a professional celebrity stylist, Nick Arrojo works tirelessly to maintain the health and integrity of his clients’ hair. As a discriminating styling tool company, IZUNAMI labors relentlessly to create the top-performing tools in the industry. When these two Superman hair helpers join forces, the result is the ARROJO S125, a flat iron for the future. The ARROJO S125 … [Read more...]