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Highlights from 2013 West Coast RSS
Phoenix, AZ (August 16, 2013) –
In an effort to continually provide education, best practices, peer networking
and business support for salon/spa leaders and beauty professionals, The
Professional Beauty Association (PBA) has developed one-day Regional Salon
Summits (RSS), which have been held across the U.S. The first RSS event was held
in Minneapolis, MN in April, with the second event following in Las Vegas, NV
during the 2013 PBA Beauty Week event. The remaining RSS event will take place
at the former headquarters of Essential Salon Products on September 9, 2013 from
9:00a.m. – 5:00p.m.
The RSS events feature multiple sessions led by
highly qualified and respected industry leaders and consultants. Discussion
topics range from marketing and staff development to business management and
government affairs and are designed to assist salon owners and beauty
professionals to elevate their business, careers, and our industry as a whole
with practical information they can readily apply.
Networking with other
salon professionals will also take place to allow attendees to learn from one
another and discuss common interests and business strategies. The PBA Regional
Salon Summits are open to all, regardless of PBA membership.
Featured core sessions:
Social Media and Salon Business
| Speaker: Kelly Ehlers
In this interactive session, social and
mobile media expert Kelly Ehlers will teach basic business techniques using
various social media platforms. Attendees will learn how to build a simple and
effective social media strategy that engages clients and grows business.
Leadership in the Age of TOO | Speaker: Tom Kuhn
Industry leader, coach, adviser and artist Tom Kuhn will provide tips to prevent
over-extending both personally and professionally while growing your business
and income. Tips and best practices from Kuhn’s “Q Program” will focus on
creativity and visual tools that help drive business.
Get Real
About Your Business and Bottom Line | Speaker: Julie Piantadosi
This
dynamic seminar will provide the knowledge, tools, and know-how to look at your
business from a pure dollar perspective. Julie Piantadosi will equip you with
new up-to-date benchmark industry standards that once implemented in your
business will dramatically increase profit.
PBA Government
Affairs Panel | Speaker: PBA Government Affairs
PBA’s Government
Affairs professionals discuss the legislative issues facing the beauty industry
today, including deregulation, FICA Tax Fairness legislation and the PBA State
Captain Program. Team members will also answer audience questions pertaining to
these topics.
Highlights from the West Coast Regional Salon
Summit:
PBA’s 2013 West Coast Regional Salon Summit was held
Sunday, July 14, 2013 during PBA Beauty Week at the Mandalay Bay Convention
Center in Las Vegas, NV. Attendees included beauty professionals from locations
across the U.S. and Canada. The day started off with a behind-the-scenes tour by
social media mogul Kelly Ehlers of the many social media platforms available to
industry professionals and how best to use them.
The Las Vegas event
marked the final RSS Living Life on the Edge, Where the Results Are seminar from
Matthew Fairfax, whose presentation followed Ehlers’ social media session.
Fairfax left the tour to move to Cambodia to work with his charity, the Justice
and Soul Foundation. This charity played a large part in Fairfax’s RSS session.
Fairfax’s session is replaced by Get Real About Your Business and Bottom Line,
featuring motivational speaker Julie Piantadosi. Piatadosi joins the RSS from
Australia and speaks to attendees about exploring the necessary steps to achieve
and maintain success, no matter what beginnings you come from.
PBA’s
Government Affairs Manager Bridget Sharpe and members of PBA’s Government
Affairs Committee and Salon and Spa Council Tiffany Conway and Oliver Steinnagel
lead a discussion on recent deregulation efforts by certain states, FICA Tax
Fairness legislation, and the PBA State Captain Program. As salon owners
themselves, Conway and Steinnagel were able to relate how these activities
affect to the bottom line of most salons.
The Summit was rounded out by
Tom Kuhn taking direction from his “Q Program” to coach participants on how to
grow their salon and spa business. In addition to the invigorating and
motivational sessions, attendees perused the latest in beauty on the Cosmoprof
North America show floor.
Price for PBA members is $119; non-PBA member price is $159. For more
details, hotel information and to register, visit us on the web.
