PBA’s ISSE Midwest Show Provides the Professional Beauty Industry with a New Total Beauty Event for the Fall

Phoenix, AZ
(November 6, 2012) -The International Salon & Spa Expo
(ISSE) Midwest show took place November 4 – 5, 2012, as the new and
only major industry Fall / Holiday cash-and-carry expo and
educational event for licensed beauty professionals. Produced by the
Professional Beauty Association (PBA), ISSE Midwest was more than
just a "hair show" and featured an array of education; including
continuing education (CE) classes, nail competitions, artistic
presentations from some of the industry's biggest stars and top
beauty brands exhibiting with the latest tools and products.

With an increase in
total exhibitor square footage from its initial launch in March
2011, ISSE Midwest 2012 experienced robust attendance at
industry-favorite venue Donald E. Stephens Convention Center in
Rosemont, IL. Attendees were eager to buy from exhibiting brands
such as Andis, BaByliss Pro, CND, Olivia Garden, OPI, P&G Salon
Professional, RUSK, Satin Smooth, Scruples, STX, Surface Hair, TIGI
and more. Beauty Systems Group (BSG), which committed to a
significant investment in both ISSE Midwest and ISSE Long Beach, had
a large presence at the show as well. As with all PBA events,
profits from this event funnel directly back into the professional
beauty industry in the form of education, government advocacy,
networking and enhancing the overall stature of beauty professionals
everywhere.

"The industry asked for
a professionally focused total beauty event for the Fall / Holiday
season and ISSE Midwest successfully delivered on that request. We
thank all those beauty professionals who attended and look forward
to an even better show in 2014," said Steve Sleeper, Executive
Director, Professional Beauty Association.

ISSE Midwest 2012
Highlights:

Education for
Everyone: An array of education classes in hair, nails,
skin and business were presented by notable beauty professionals and
companies, including: Charlie Price, Chuck Caple, Faatemah Ampey,
Derek J, Geno Stampora, Martin Parsons, Lydia Sarfati/Repêchage,
Mikal Clay, Millie Haynam and many more!

For those in need of
continuing education (CE) credits, ISSE Midwest offered an
assortment of more than 60 classes to choose from. In addition, the
show featured hands-on hair and nail classes and CIDESCO Section USA
skin classes.

Nail
Competitions for Students and Licensed Professionals:

With cash, prizes, and
prestige on the line, ISSE Midwest partnered with NailPro to offer
nail competitions for students and professionals. Winners included:
Kazuko Tomiyama (novice) and Marina Lopresto (veteran), Hand
Painted Nail Art; Azumi Kanene (non-divisional), Soak Off
Gel Manicure; Classic Mully (novice) and Marina Lopresto
(veteran), French Twist – One Hand; Classic Mully (novice)
and Noriko Tomura (veteran), Tip & Overlay; and Classic
Mully (novice) and Noriko Tomura (veteran) Salon Success.

Top Industry
Stars Presenting on Two Main Stages:

International platform
artists, educators and some amazing artistic presentations were held
on ISSE Midwest's two main stages. Some of the many featured artists
included: Derek J, DJ Riggs & Berry Bachen, Farouk, FI Hair Gear,
J's Hair Studio & Academy, Kris Sorbie, Martin Parsons, RUSK, The
Teals & Steve Elias, and many more.

Industry Gives
Back to Support PBA Disaster Relief Fund and CUT IT OUT:

Following the recent
tragedies of Hurricane Sandy and the devastation it caused, ISSE
Midwest attendees gave generously to the PBA Disaster Relief Fund,
which helps fellow beauty professionals affected by natural
disasters recover their lives, careers and businesses.

In addition, attendees
were asked to support CUT IT OUT, PBA's charitable outreach campaign
to raise awareness and help put an end to domestic violence.
Domestic violence was the root cause in the recent salon shootings
in Milwaukee, Wisconsin and Clearwater, Florida, as well as the
shooting a year ago in Seal Beach, California. Great Clips®,
which recently sponsored CUT IT OUT with a $100,000 donation, was
actively involved at ISSE Midwest selling pins to help raise
additional funds.

For more information on
each of these charities, please visit  www.probeauty.org/disaster-relief-fund
|
www.probeauty.org/cutitout.

ISSE Midwest and ISSE
Long Beach (January 26 – 28, 2013) are open to licensed
professionals, students and professionals only. All attendees are
required to show proof of license and photo identification before
entering. PBA strictly enforces credential checks to ensure only
beauty professionals are admitted. ISSE Midwest 2013 will be held
November 3 – 4, 2013.