The Skin Games provides new exposure for professional skincare brands
San Rafael, CA, August 1, 2017 – PFB Vanish will be a proud sponsor of the 2018 Skin Games held in San Ramon, California in April. The Skin Games is an International platform for professional providers to showcase their results and treatments, gain exposure, find continuing education, and shop professional products.
“We are thrilled to support a new and exciting event for the professional market,” states Ottmar Stubler, President of PFB Vanish. “The competition itself demonstrates the remarkable ability for industry professionals to create customized protocols that address common skin concerns. We know the power active ingredients can have on skin first hand; our entire product line was developed around a common ailment.”
Over an 8-week period, contestants define their product selections and submit videos on a regular basis demonstrating the protocol of their choice. Finalists are then selected and invited to the Live Show on April 28, 2018, where they sit with judges and explain the protocol and home care regimen for their model. The event also hosts a professional-only trade show, open to over 40 vendors.
“The Skin Games allows brands to connect with the industry’s most talented artists and skin care professionals,” commented Alicia Negron-Pearson, Marketing and Branding Associate for The Skin Games. “The event itself is very personal; contestants and professionals from all over the US attend our unique event to explore brands they may not have a chance to interact with at some of the larger industry events.”
“The campaign attracts multitudes of active beauty professionals via direct mail, advertisements, electronic promotion, dedicated editorial, public relation outreach and social media.” continued Negron-Pearson. “It is a great platform for extended brand awareness within the skincare industry. We are thrilled to work with some of the industry’s best brands, PFB Vanish being one!”
PFB Vanish is known for their roll-on post hair removal product formulated with Chromabright™, designed to relieve skin irritation and ingrown hairs. In order to effectively target ingrown hairs, a solution must be able to penetrate the barrier properties of the skin. PFB Vanish contains powerful yet gentle exfoliants to enhance penetration for a quick response; usually within 48 hours. Including Dimethylmethoxy Chromanyl Palmitate (Chromabright) provides a post-inflammatory hyper pigmentation solution to lighten dark spots and is 45.9% more effective than Kojic acid and Hydroquinone.
Website: www.pfbvanish.com
Email: pfb@pfbvanish.com
