New York, NY January 24, 2008: butter LONDON (www.butterLONDON.com), a luxury nail care brand, announces that it has appointed Pierce Mattie Public Relations (www.piercemattie.com) to be the agency of record for their beauty public relations campaign. Pierce Mattie PR, a leader in effectively utilizing both traditional and new media for brand awareness, will be assisting the brand to gain exposure for their eco-friendly manicure and pedicure line.
Founded by Sasha Muir with Nonie Crème as Creative Director, butter LONDON is the newest face of the nail industry, providing high-quality, hygienic and affordable manicures and pedicures. butter LONDON’s line of non-toxic nail care is free of carcinogenic chemicals including formaldehyde, toluene and DBP (phthalate). In addition, the color range is designed to be high fashion and long lasting.
To learn more about butter LONDON visit www.butterLONDON.com or contact Jenelle Forin at 212-243-1431.
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Email: shannon@piercemattie.com
