Bethesda, MD Research In Beauty announces the
launch of their revolutionary safe and effective hair straightening system.
Founders Eyal Uzana and Massimo Quartararo have chemically created a line of
products that hairstylists and their clients have
endlessly been searching for. Coupled with specialty of science and their
hairstyling experience, they have developed the Nano-
Complex Sleek System, which comprises of a unique blend of keratin amino acids
and the natural antioxidant glutathione. Their 9-
product system does not contain any cancer-causing elements of formaldehyde
chemical and aids in the process of reconstructing and
conditioning the hairs cuticle for maximum shine.
100% Formaldehyde Free Nano-Complex Sleek System: The Nano
Complex line synergistically works to achieve long-lasting and
healthy results. It uses the building blocks of a natural keratin protein based
formula called the Keratin Gold Retexurizing treatment,
a unique blend of Nano-Complex amino acids, natural polymers, and 24K Nano Gold.
The hair straightening refrains from the use
of aldehyde, thio, sodium hydroxide, carcinogens, and lye. The line includes
products that rejuvenate the hair with a single-dose of
syringe, shampoo for nourishment and a gold conditioning masque for advanced
reconstruction. It is the only hair straightening product
on the market that is multi-culturally safe and workable for all types of hair
from virgin to the severely damaged.
Many Challenges Became An Opportunity!: Quartararo shares, “As
hairstylists we were not satisfied by the readily available hair
products. For a long time the only products available on the market were
toxic-based keratin formulas and creams with irreversible
damaging effects.” They wanted more than just another hair straightening system!
They desired to cultivate a cohesive set of haircare
services and products that would achieve the same results as products that
contain harmful elements of formaldehyde.
Their opportunity to establish a reconstructive hair straightening system came
when they consulted with a scientist to help them
formulate the breakthrough Nano-Complex Gold Keratin Rejuvenating System. They
devoted several years to constant laboratory
research, in-salon service tests and meeting legal manufacturing standards. They
were determined to successfully compete against the
proliferation of illegitimate harmful products that are on the market today.
They have struggled to prove their merit in a competitive market where several
companies are falsely claiming to provide formaldehyde
free products. Uzana says, “We painstakingly conducted over 100 tests on salon
clients before refining and finalizing our advanced
Nano-Complex formula.” Quartararo adds, “There were challenges and opportunities
caused by the competition. When we legitimately
said that we have safe, toxin and formaldehyde-free products; we needed to
ensure this so that the hairstylists and consumers would
feel secure with each use.” While Canada, The United Kingdom and the European
Union have progressively banned the use of cancer-
causing formaldehyde, the USA has only started efforts to intervene and warn
consumers about the deleterious side effects of some
hair straightening products. Not easily influenced by the quick fame and fortune
of other companies offering harmful products, they
forfeited two years of business trying to perfect a safe, healthy and formula
that truly works. Today, Research in Beauty stands as the
only officially certified and approved hair straightening system meeting the
required directives and tests by scientists of Europe’s strict
Research In Beauty Education: Research In Beauty offers a
comprehensive instructional training program with opportunities for
creative and advanced updates. Eyal Uzal and Massimo Quartararo have provided
hairstylists with a hands-on educational seminar
that teaches how to properly use the Nano-Complex Sleek. Hairstylists will not
have to worry about exposing their clients to harmful
carcinogens anymore. The team has truly harvested a unique and innovative
formula that hairstylists can exponentially thrive on.
Above all, they have marked their territory as an emerging leader in safe
non-toxic keratin hair straightening systems. Their
focus remains to become a respected and trusted brand that every salon carries,
giving their clients the option for a safe and hair
straightening treatment. They have hope that the FDA, OSHA and consumers will
take an active stance against harmful products to
only use what is safe for the benefit of us and our environment.
For more information on distributing Research In Beauty Hair products or
attending an educational seminar contact
info@researchInBeauty.com or call 301-828-6644.