Saline, MI – Feb 23, 2010 – Willow Tree Press Publishing announces a new salon industry publication, Shear Savvy…Secrets & Strategies for Successful Salon Apprenticeships. This new book is a valuable business tool for Nail Technicians, Estheticians, Cosmetologists and salon owners to quickly increase their productivity, income and grow their business.
Shear Savvy is a straightforward, easy to follow, how-to guide that leaves nothing to chance and takes salon industry professionals through an apprenticeship in six simple steps. The book provides detailed instruction on how to start and maintain a successful program with additional documents and resources on a comprehensive CD. There are contracts, spreadsheets, schedules, letters, mailing labels, diagrams, step-by- step instructions and more. These forms can also be used to apply for a School of Cosmetology license if a state does not have cosmetology apprenticeship guidelines. ?Shear Savvy is energizing and inspiring, a trustworthy guide to success.
“Salon professionals are always looking for the latest and greatest product or service to help increase their bottom line. What they forget is that it’s not the product or service that generate the profit, it’s the people providing the service that define it and make all the difference in the world”, said Halloway. “Sometimes we need to slow down to get ahead, be proactive and not reactive to insure the growth of our business.”
Lori Halloway is a successful, talented, hard working, devoted entrepreneur with drive and passion for the industry that led her to implement apprenticeship programs in her own salon since 2002 and on to write Shear Savvy for other industry professionals to benefit from. She dedicated countless hours to research and resource development. Each step of the program was created, tested and perfected to ensure its efficiency, ease of use and success for the apprentice, the owner and the salon.
“Salon professionals may want instant gratification but realize slow and steady wins the race. Investing in relationships and training, and not in the latest and greatest, is what is paying off. Every successful salon professional wants a peer that could be just like them or even better, and the best way to achieve that is to train them through apprenticeship. Apprenticeship programs also bring a salon together. Clients really enjoy being part of something that is growing. Not only do they love to be updated on the progress of the apprentice and watch them work, they are eager to help by referring friends that otherwise may not have been able to pay regular salon prices. And in the end the feeling of accomplishment is shared by all.”
Shear Savvy…Secrets & Strategies for Successful Salon Apprenticeships is available online for purchase in paperback for $74.95 and e-book for $47.95 at www.cosmetologyapprenticeship.com.
Contact Information: ?Lori Halloway?3637 Tamerry Court?Saline, MI 48176?(734) 368-7210?HYPERLINK “http://www.cosmetologyapprenticeship.com”www.cosmetologyapprenticeship.com? HYPERLINK “mailto:willowtreepress@aol.com” willowtreepress@aol.com or salonapprentice@aol.com
Website:
Email: salonapprentice@aol.com
