Northern California Expo Continues to Expand, Nail and Massage Pavilions Growing
San Jose, California (March 1, 2016) – Face & Body® continues to set the pace for spa conference and expos as it returns to San Jose for its Northern California show. Exclusively for spa, skin care and wellness professionals, Face & Body Northern California will take place on Aug. 20-22, 2016 at the McEnery Convention Center in San Jose, California. Last year’s event welcomed 3,846 professionals with more than 188 exhibitors filling the two-day (Sunday-Monday) exhibit hall. The Face & Body Advanced Education Conference is held on Saturday before the expo hall opens. As numerous sectors of the spa and wellness industry continue to see growth, Face & Body continues to build a more elevated experience for its attendees in 2016.
Face & Body represents the diversity of today’s spa industry. This annual, innovative expo provides practical business solutions, presents the newest trends, and conveys insight from leading industry suppliers. Beyond facials, the show seeks to explore how to make this service-based spa industry stronger, as it is built on trends and evolving consumer preference.
In addition to its traditional education focus and exhibitor base, Face & Body Northern California’s areas of growth include education on spa protocols, med-esthetics and nails, as well as other services increasingly being offered by day and resort spas.
“With nearly 4,000 highly qualified professional attendees in 2015 and on-site renewal rate for 2016 booth sales increasing 210%, it’s clear that Face & Body is on a growth trajectory,” said Sandy Chapin, group show director. “And to meet the needs of this growing attendee and exhibitor base as well as those of the evolving industry, it is also clear that Face & Body must continue to create new and targeted opportunities and features of the Face & Body Northern California expo hall – such as the nail and massage pavilions.”
For more than 20 years, the Face & Body event has brought industry professionals a top-notch, product-neutral Advanced Education Conference program, numerous networking opportunities and a leading expo. This highly-regarded event is presented by the professional skin care industry’s leading publication, Skin Inc. magazine.
Online event registration for Face & Body® Northern California is expected to open on May 1. On-site registration will be available. For more information on Face & Body® San Jose, visit www.faceandbody.com/california.
Website: www.faceandbody.com/california
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