So what do we know for sure? What is guaranteed for tomorrow?….Change, pure and simple. I love getting older because I get to experience the truths and trials behind all these clichés.
Recently I asked a young woman a question about Kenny Loggins and she replied: Who? That got me going, so I asked another 30-something woman the same question and she replied: “Oh you mean the skinny older guy with the beard?”
So there you have it…..The Generation Gap alive and well. This time I’m on the “other” side of the gap. Keeping with my curiosity I came to learn that the phrase “Generation Gap” is now outdated. The new phrase which is politically correct is “Age Appropriate”
However you look at it, or whatever you call it, Change is at the Core. Like a train at full throttle…..there is no stopping it. Fortunately the SpaTrends’ business model has been designed to welcome change.
In life we can do one of two things. We can watch the train go by or be on it, enjoying the new sights moment by moment. SpaTrends is on that train, full throttle, waving at the old paradigm of magazine marketing on the side of the tracks. As the old paradigm of magazine marketing fades into the far distance, SpaTrends is designing and developing “Age Appropriate” marketing systems for suppliers and buyers worldwide, on line and in print.
Direct Search and Comparison Shopping is today’s “Age Appropriate” way to do business. It’s become the new paradigm of shopping for consumer and trade.
Last year the U.S direct search and comparison shopping services category was valued in the billions and expected to grow 40% in 2006. For the 90% of you we know are still reading this, go to www.spatrends.com and learn how we can help grow your business the Age Appropriate way.
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Email: anthonycarroccio@aol.com
