THE NEW ATZEN – Sensual, Empowering, Healthy

Los Gatos, CA,
It took 18 months after the repurchase by the Private
Equity Group formed by Ms. Catherine Atzen and Mr. Alex Quan, for ATZEN to
introduce the brand that offers what today’s sophisticated consumers expect.

“Since we have
taken back control of the line that originated with Ms. Atzen, from Universal
Companies, the spa industry’s largest distributor of spa products, we are
excited to introduce to the industry the new ATZEN, embodying the values and
aspirations of the modern consumer”, states Alex Quan, President.

Here is what
happened over the past year and a half

• New
  Logo and Packaging reflecting ATZEN’s philosophy –
  Sensual – Empowering – Healthy

• New
  Formulas incorporating the
  advancement of new technology and green ingredients with decades of proven
  experience by ATZEN

• New
  Approach – the Advanced Home
  Spa System™,
  5 easy to understand steps for consumer friendly skin care morning and night

• New
  Professional products that deliver unmatched results.

ATZEN identified the huge
drivers for the industry:

• Mature consumers want to
  look and feel fresh, and young

• Increasing awareness
  regarding skin care in all segments of the population

• Consumers are
  discriminating about what they put on their skin; and demand healthy
  products that do not bring pollutants into their bodies

• Skin care is expanding to
  more and more men; using products is accepted in main stream America

ATZEN fully responds to
consumer demand and by doing so establishes the Gold Standard for the skin care
industry.

ATZEN products are paraben free,
pharmaceutical grade antioxidant formulation, natural emulsifiers from olives,
scientifically advanced active ingredients (organic when available) derived from
sustainable and renewable sources.

“Being a private entity we are able to lend
focus wherever it is needed quickly and effectively – being able to assist the
industry’s professionals position themselves for growth”, says Ms. Atzen, who
has worked with estheticians, spas, medical spas and plastic surgeons before it
became en vogue.

Skin care professionals can rest assured that
when using and recommending ATZEN products they differentiate their business
from their competition
For more information and to place orders go
to