Volumizing Dry Shampoo

(Woodland Hills, California) Pravana continues its tradition as a tireless innovator with

the introduction of Fresh! Volumizing Dry Shampoo. Fresh! works by ‘dry’ cleaning hair

with natural anti-bacterial ingredients that target, attack and eliminate odor causing germs.

Natural absorbents trap and remove oils, leaving hair fresh and replete with volume.

This highly effective dual-action formula is dry, weightless and works without the use

of water on those days when there isn’t the time or place to wash, dry and style.

Pravana President Steve Goddard contends, “With the jam packed schedules and the

breakneck pace of our lives – sometimes there isn’t enough time for the conventional

shampoo and styling regimen. For those days, we’ve come up with Fresh!”

Portable and convenient, Fresh! can be used anywhere at any time to keep hair fresh,

luminous and voluminous in between washes. Simply spray it on, brush it through – and hair

is gently and beautifully restored. Fresh! Dry Shampoo uses the power of nature and science

to ‘dry’ clean hair – leaving it refreshed, revived and rejuvenated.

Phone 818.783.8080

Fax 818.783.0001