By Barry Eichner
We’ve all heard the saying, “The devil is in the details!” It’s pretty clear that it is referring to the fact that it’s the little things that matter. No matter what you do, paying close attention to the details is crucial in ensuring that you’re doing it correctly.
Many day spas and salons predominantly carry and focus on skincare sales as their primary source of retail revenue. However, many find that a perfect adjunct to skincare retail products and services is makeup! Offering makeup services in your day spa and hair salon can open up new avenues of revenue for your business. The wedding and event business is huge and always requires some type of make up application service. Not to mention prom season, and special event holidays such as New Year’s Eve, and Valentine’s Day along with birthdays and anniversaries.
Many spas and salons use the time during a makeup application to help educate the client on application technique and product features and benefits. As any esthetician and makeup artist will tell you, the tools used in any application can be just as important as the high quality makeup itself. Helping your client understand how a makeup brush can help improve the finished look and their overall style is something that professionals do regularly. Giving tips, and tricks of the trade to their clients is a great way to help educate and inform.
We’ve created a list of 13 Must Have Makeup Brushes that you can trust to recommend to your makeup clients! Showing them how to contour a lip with the perfect lip brush or giving them a tip on how to apply blush with a brush created specifically for that product is a great way to establish yourself as an expert.
13 Must Have Makeup Brushes
Advanced Mineral Makeup
Brushes By Karen
Dr Jeff Skincare
Royal & Langnickel Brush
We’re approaching prime time for makeup services! The Holidays are a great opportunity to add on a makeup application to a client’s service. Having a high-quality selection of makeup brushes will make your job easier and can help improve your retail sales. Our SpaTrends Brand Partners not only offer a wide variety of make up, they also offer a wide assortment of brushes at great value! Shop With Confidence: Be sure to ask about the SpaTrends Partner Discount Program to be sure you’re getting the most for your money. Focus on increasing your profits by keeping your costs down. If you shop with our Brand Partners, mention the SpaTrends Partner Discount to be sure you’re getting the best value when ordering.