By Barry Eichner, Spa Industry Expert
The idea that men don’t use skincare products is slowly becoming an archaic idea. The days of men scoffing at spa visits, facials and the use of skincare products are drifting away, just like the rotary phone, cassette tapes and fax machines. One of the fastest growing segments of the skincare products consumer market is MEN. The new millennium man is a skincare consumer. He’s interested in self-care and is spending his disposable income in the skincare market.
As these millennial men begin to come of age, they have access to more disposable income and are settling down. Millennial men are now entering a new and booming market segment for the spa and skincare industry – they’re becoming dads. A huge opportunity for any spa is to capitalize on Father’s Day to the millennial age group for skincare services as well as skincare products for men.
Many mass-market skincare brands offer gender specific lines geared and marketed towards men. While many of the high quality spa brands do not offer a specific line geared towards men, all of them offer products that are suited for men to use on their skin.
We’ve created the SpaTrends Complete Men’s Skincare Guide, which breaks down the classic steps in skincare and offers an assortment of products that are great for men in each category. This guide is an ideal tool to use for preparing for your Father’s Day promotions. You can create skincare treatments using the products in our guide as well as stock your retail shelves with products that guys will go for!
You can confidently recommend our SpaTrends approved partners. You can also shop with confidence that you’re getting extraordinary value – be sure to request the SpaTrends Discount Partner Program pricing. Our SpaTrends approved vendors are some of the most respected product lines on the skincare market.
SpaTrends Complete Men’s Skincare Guide
30 Skincare Products Guys Will Go For
Cleanse
1. Bion Skincare
Antibacterial Cleanser Antibacterial Cleanser is a very effective cleanser for acne, with normal to oily skin types. It provides maximum control against P-acnes and inhibits the action of 5 alpha-reductase and cyclooxygenase-2 (cox-2). This product is step 1 in BiON’s three step system for acne control in normal, oily, or combination skin. Bion Research Skin Care
2. California Skincare Supply
Wild Coast Marine Kelp Cleanser for Men by Seaflora
This lightweight cleanser effectively removes excess oil and impurities without drying skin or stripping its natural moisture. Marine Kelp Cleanser is rich in vitamins and minerals to revitalize the appearance of skin – leaving it fresh and smooth.
California Skincare Supply, Inc.
3. Christina Cosmecuticals
Clarifying Face Scrub
This exfoliating facial scrub gently removes dead skin cells and residue, helping to reduce pores to reveal a brighter and refined skin texture.
4. Éminence Organic Skin Care
Clear Skin Probiotic Cleanser
Cool and balance your skin with our Clear Skin Probiotic Cleanser. This clarifying cream-gel cleanser treats oily and problem skin with cucumber and tea tree oil. Sweet almond milk and yogurt reduce the visible signs of problem skin and breakouts without stripping the skin of moisture. Cruelty-free and formulated without parabens, sodium lauryl sulfates, synthetic dyes, petrochemicals, phthalates, GMOs and triclosa
5. Bella Schneider Beauty
Royal Rose Oil Cleanser
CLEAN, HYDRATE, AND REMOVE MAKEUP Our luxurious face and eye wash oil addresses thoroughly cleanses, hydrates, and removes eye and face makeup. Cleans daily build up, protects, replenishes, and restores skin moisture levels with essential fatty acids, anti-oxidants, and omega- rich squalene. Texture is light and indulgent without an oily residue. Paraben free.
Tone
1. Audrey Morris Cosmetics & Skin Care Int., Inc.
Salicylic Toner
The Salicylic Toner helps to dissolve excess oils and kill bacteria on contact. It clears the skin of impurities. When applied prior to application of treatment products for blemishes and acne.
Audrey Morris Cosmetics & Skin Care Int., Inc.
2. Tu’El Skincare
Detox Herbal Toner
THINK DEEPLY, CLEANSE DEEPER. Herbal toners bond with and break down cleansing oils. This creates an emulsion that activates the hydrophilic cleansing process deep within your pores removing dirt, makeup and pollutants. This unique complex of plant extracts and humectants leaves your skin pH balanced, oil free and hydrated.
3. Eve Taylor
Multiactive Spritz
Provides the ideal solution for an effective toning and cooling solution for the skin. The natural benefits of Witch Hazel provides both an antioxidant and astringent benefits making it ideal to use after shaving. Aloe Vera and Lavender softens and soothes the skin while the cooling porperties of Eucalyptus and Lime rejuvenate the skin leaving it feel revived.
4. Spa De Soieil
Green Tea Toner
Green Tea Toner enriches the skin with antioxidants, helping to tone, reduce inflammation, and prevent wrinkles. Rich with antioxidants, this formula is great for all skin types and especially for peel- or laser-treated skin.
5 Hydropeptide
Clarifying Toner
Clarifying + Brightening Peptides, Azelaic + Lactic Acid, Canadian Willowherb – These anti-aging skin clarifying toner pads restore healthy skin with renewing alpha hydroxy acids and a pore-cleansing peptide that will help create a flawless complexion.
Mask
1. PFB Vanish
The Man Mask
Man Mask Calms and moisturizes the face and body for all skin types. Apply and leave it on! Use after shaving. Effective even on coarse hair. We added two bump inhibitors (Resorcinol & Retinyl Palmatate). Refreshing peppermint cools the skin.
2. Lira Clinical
Hydra Masque
Gentle hydrating gel masque that soothes and repairs with anti-inflammatory elements. Heals with Gold and Silver Minerals.
3. Pinnacle Cosmetics
Mineral Mud Mask
An incredible mix of pure arctic mineral mud, containing no fillers. Unique toning masks to detoxify skin, leaving a baby smooth feel. The mud works by pulling out impurities from the skin and shrinks pores. Skin feels beautifully firm after just one application.
4. Repechage
One Minute Exfoliating Mask
Dramatic results in one minute. The Repêchage® One-Minute Exfoliating Mask contains special skin brighteners to improve skin clarity. It deep cleans, absorbs oil without drying, and exfoliates with tiny spheres of rice bran wax and lactic acid. This fast acting treatment contains oil controlling seaweed, astringent lemongrass, fresh cooling cucumber, and a blemish fighting active ingredient from lily of the valley (Farnesol) to leave skin clean, clear, smooth and balanced.
5. Saian Natural Clinical
Eynzyme Mask
Using this clay mask helps to pull out oils, exfoliate, and reduce the appearance of sun damage, wrinkles, cellulite and even stretch marks. Reduces pore size. Perfect for blemished skin, blackheads and even cystic acne. Excellent for soothing skin conditions such as rosacea, eczema, rashes, psoriasis, and acne.
Rejuvenate
1. Agera Labs
Skin Renewal AHA 12.5%
This unique combination of active-strength Latic Acid, and Beta-Glucaderm offers rheological and desensitizing characteristics designed to visibly improve skins texture, tone, and color. This nonabrasive exfoliating gel accelerates the removal of dead skin cells leaving the skin glowing and smooth. It exfoliates the stratum corneum, dissolving the structure that holds dead skin cells in place. Regular use results in younger looking, more vibrant skin.
2 Bio Jouvance
Vitamin C Serum
This exclusive age-defying formula is a high potency concentrate to protect against damages to the skin caused by free radicals. The Vitamin C in this serum is extracted from rare white oranges found only in the south of France. By helping defend the skin against the harmful effects of environmental damage, it helps protect and enhance the production of collagen fibers, resulting in firmer, more resilient skin and a smoother, more radiant glowing complexion because of the increased elasticity in the skin.
3. Hydropeptide
Power Serum
Volumizing Peptides, Skin Enhancing Peptides, Chrysanthus Bulb – This power packed treatment delivers the most advanced peptides, antioxidants and a growth factor activating plant extract to immediately improve skin health while revealing a firmer, years younger appearance.
4. Lira Clinical
C4 Retinol Serum with PSC Refine and strengthen skin with this powerful Vitamin C and Retinol serum. This potent antioxidant powerhouse contains four forms of Vitamin C to brighten and enrich skin. Reduce the appearance of fine lines, wrinkles and manage acne with this multi-tasking serum. liraclinical.com
5. Tu’el Skincare
Clear it Blemish Control Gel Tu’el Clear It is formulated with finely milled Organic Sulfur to kill bacteria and absorb excess oil without drying healthy skin. Allantoin completes the healing process by actively soothing and promoting cell regeneration. Blemishes will be visibly reduced in size or be ready to purge. www.evasesthetics.com
Moisturize
1. Glymed Plus for Men
Oil-Free Protective Moisturizer Broad Spectrum Sunscreen SPF15 Daily application of GlyMed Plus FOR MEN OilFree Protective Moisturizer SPF 15 protects a man’s skin from damaging free radicals, while providing essential skin moisture to prevent premature aging. glymedplus.com
2. Hale Cosmecuticals
ORAC Lifting Complex
Sun exposure. Environmental pollutants. Smoking. Poor diet. All these things can lead to a break- down in collagen formation by releasing Reactive Oxygen Species (ROS), or free radicals. As collagen is reduced, skin loses tone, firmness, and elasticity. To regain firm skin and undo sun damage, antioxidants are one of the best skin care treatments.
3. TEI Spa
Retinyl Age Defiance Moisturizer Age Defiance Cream
This is an essential moisturizer for mature skin types in need of fine line and wrinkle reduction. An exclusive Dermaesthetics PowerBlend with nourishing and hydrating Squalene and Vitamin E, skin feels softer and conditioned. Essential peptides assist in collagen and elastin synthesis for firming and lifting while repairing damaged cells. Smoother skin is unveiled for a healthy and youthful complexion.
4. Eminence Organics
Stone Crop Hydrating Gel
The powerful cactus juice of stone crop give the skin instant, deep-penetrating moisture that leaves skin with a smooth matte finish. This hydrating gel will soothe, heal, and even skin tone to minimize the appearance fine lines and pigmentation.
5. Olivella
Moisturizer Cream
A natural texture, the result of technology that combines the softness of a cream to the lightness of a gel to hydrate lightly. It gives your face a luminous finish instantly and provides an intense sensation of freshness and well-being. a brand new formula, a trio of organic extracts that work in synergy with vitamins F, E, and Panthenol (B5), to deliver deep skin hydration, assuring a true source of hydration to tissues. Ensures freshness all day long.
Shield
1. Carefree Naturals
SPF 30 Crème Untinted Face and Body Sunscreen
Carefree Natural all natural broad spectrum spf 30 untinted crème is perfect for the whole body. Unlike nano zincs that penetrate the dermis and coated zinc which is chemically processed, Carefree Natural is formulated with 22.75% uncoated and non nano zinc oxide. The art is making it healthy and making it work. SPF30+ Creme – Untinted Face & Body Sunscreen is available in 2 oz and 3.3 oz. tubes.
2. Clear Choice
Sport Shield SPF 45
Powerful combination block and light moisturizer formulated with replenishing vitamins and antioxidants.
3. MDSolar Sciences
Mineral Sunscreen Stick SPF 40
Broad Sprectrum UVA-UVB Sunscreen for all skin types
4. Osmosis Skincare
Protect
This non-nano, coated, zinc-oxide based sunscreen offers sheer, long-lasting coverage.
5. DermaQuest
Youth Protection SPF 30
Envision a sunscreen that not only softens signs of aging, but also has a restorative affect on your skin’s previous sun exposure. This moisturizing 100% physical sunscreen is light enough to wear under makeup, while Zinc Oxide and Titanium Dioxide work hard to protect your skin from harmful UV rays. Gentle on your eyes and sensitive skin, even post-procedure.
