February 2008, Santa Monica, CA – Children’s professional hair care brand, Circle of Friends, is proud to announce new partnerships with three East Coast full-service distributors. The three newest full-service distributors to carry Circle of Friends’ botanically-based hair, bath and skin care collections for kids are Beauty Forward (Schoeneman Pennsylvania), Professional Beauty Supply and R.G. Shakour.
Each distributor will bring the entire Circle of Friends Salon Exclusive line of professional shampoos, conditioners and styling products into a total of 60 stores. Circle of Friends Salon Exclusive is the number one professional kids’ hair care line in the country and is also represented by Armstrong McCall, Aerial, Emiliani Beauty and Beauty Craft.
“We are thrilled to partner with several of the salon industry’s most respected distributors to make Circle of Friends available in the Northeast,” says Circle of Friends President, Eleanor Keare. “Our growth is fueled in part by today’s parents who demand the best quality products for their children and by savvy stylists who realize that their clientele have children they care about and for whom they will buy professional hair care if it is offered.”
Circle of Friends itself has contributed ideas and innovation to the thriving children’s market. The launch of lice prevention products, Lice-Free Zone, has exceeded everyone’s most optimistic forecasts. “We sold more units of Lice-Free Zone in the first three months than we forecasted for an entire year. Our customers can hardly keep it in stock!” says Keare.
More about Circle of Friends
An important mission at Circle of Friends is giving back to the community to improve the lives of children. Each year, Circle of Friends donates thousands of products to nonprofit organizations that care for, educate and inspire the world’s most precious resource – children. For more information, log onto circle-of-friends.com.
Website:
Email: dmoscoso@circle-of-friends.com
