STUDENTS TO PROMOTE HOTTEST BEAUTY TRENDS VIA LIVE-TWEETING
Cosmoprof North America (CPNA) is pleased to announce the continued partnership of the annual Trendscouts program. In its third year, CPNA will invite five students from the Penrose Academy in Scottsdale, AZ to scout the show floor for the latest beauty trends. This collaborative effort with CPNA will allow these Trendscouts to meet with exhibitors, find new trends and products, and keep the industry well informed of live show happenings.
The CPNA 2013 Trendscouts include Chelsey Dean, Rachael Gildersleeve, Tracy Gillespie, Courtney Port and Chelsea Szretter.
While given unrestricted access to the show floor, the CPNA Trendscouts will walk the show and speak with exhibitors to find new product launches and show specials. They will then report on their findings via posts on CPNA’s Twitter page, giving the entire industry access to this information. These posts will also be shown in real-time at the main entrance to the show floor, helping attendees to identify the “at-the-moment” trends, as well as new or existing companies that they should meet with.
Follow the Trendscouts on Twitter @cosmoproflv or join in on the conversation with all attendees by searching #CosmoprofNA.
Cosmoprof North America will take place July 14 – 16, 2013 at the Mandalay Bay Convention Center in Las Vegas, NV. Stay tuned for regular CPNA show updates, and for more information, visit cosmoprofnorthamerica.com, Facebook.com/cosmoprofnorthamerica and Pinterest.com/cosmoprofna/.
Organizer: Cosmoprof North America is organized by North American BeautyEvents LLC a joint-venture company between BolognaFiere Group and the Professional Beauty Association.
BolognaFiere Group, the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international. SoGeCos Sp.A., a company of BolognaFiere Group, is the organizer of Cosmoprof, an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003).
The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.
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