[Tucson, A.Z. September 25, 2007] – Lescoja, a pioneer in the men’s skin care category, today announced its highly regarded skin care line, Matte For Men®, will be available for the first time at a national retail chain. This will be made possible through a strategic partnership with Nordstrom.
Comprised of two flagship products, both MATTE FOR MEN COMPLETE HEAD CARE LOTION with SPF 25 and MATTE FOR MEN ANTIOXIDANT SHAVE GEL will be available at select Nordstrom stores beginning in October. Both products will continue to be available at www.matteformen.com.
“After an incredibly successful ‘direct to consumer’ introduction and high media interest, a large number of customers wanted to know where they could find Matte For Men products at retail,” explained Lee Jacobs, President of Lescoja. “I am happy to announce we are partnering with Nordstrom to help bring the benefits of Matte For Men to a wider audience. Nordstrom’s renowned reputation for quality and customer commitment makes them a perfect partner to help launch our line.”
Following two years of development, Matte For Men has been specially formulated to easily and effectively fit into a man’s daily routine. Using the latest skin care technology along with the highest quality ingredients, Matte For Men not only helps protect and care for a man’s skin, it actually helps to enhance it.
Matte For Men Complete Head Care Lotion is the first product to combine the three most important attributes that men with short hair (and those that shave their head) look for in a lotion: highly effective sun protection, superior moisturization and a reduction in skin shine. This unique combination makes Matte For Men Complete Head Care Lotion the perfect “all-in-one” face and head care solution to meet a man’s daily skin care needs.
“Reactions to Matte For Men from boutique retailers, dermatologists and consumers have been phenomenal,” says Jacobs. “With short hair and shaved heads now a fashion staple, the time is right to expand Matte For Men’s retail strategy. The line is unlike anything on the market today. With its unique all-in-one attributes, our Nordstrom partnership, as well as the launch of a marketing campaign appealing to these style conscious consumers, we are confident Matte For Men will continue its success.”
The national launch of Matte For Men will be supported by an integrated marketing campaign involving print and broadcast advertising, internet marketing, street sampling and public relations. Omnicom companies Unit 7 and Rx Mosaic Health will oversee the advertising and public relations campaigns respectively.
For further information, photography or product samples please contact Ian Twinn at RxMosaic Health. T: (212) 336-7513 E: itwinn@rxmosaichealth.com
